What’s With a Name?

May 17, 2010

Earlier this year Thrive Agency started talking with a new client that owned a residential/commercial landscape and irrigation company.  They read through our website and really seemed to click with what we had to offer.  After meeting with them and starting to brainstorm new ideas to help them grow their brand they told us they weren’t crazy about the name of their company.

We started to explore new names that might fit their business model and they kept going back to one name in particular that we weren’t really offering up…our name, Thrive!  They said it was a perfect name for them too because they wanted their customers’ grounds to thrive.  We love our clients like you’d never believe, but not enough to give up our own name!  Finally after lots of time kicking things around we came up with a compromise and told them our idea of using Thrivescapes instead.  They absolutely loved it and now it’s official!

Over the last few months we’ve built their brand from the ground up including this new name.  We started off by designing a website (thrivescapes.com) and then all of their print collateral like business cards, door hangers, signage for their trucks/trailers, crew t-shirts, and more!

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The process matters, tips for choosing a web development group

April 10, 2009

If you’re like most small businesses you have enough on your plate as it is.  Managing your growing business and providing valuable products and services to your customers leaves you a bit short on time.  Somewhere, down your todo list, is your company’s website.  Maybe you have one, but it doesn’t quite do what you thought it would.  It could be that you were promised the moon and the stars but your website just never delivered.  You might have given up on the idea that a website might actually provide some value to your business.

Web developers and designers are notorious for over promising and under delivering.  Through current or past experiences you’ve have been burned by one or more attempts to get what you want and needed from this unfamiliar territory.  The process, if left to chance can leave you soured and your pockets emptied. A solid process, regardless your projects size, explores all your needs, applies sound logic to discovering solutions, then formulates and executes on plan to implement these in a timely and cost effective manner.

The bottom line is this, the people you hire to build your website should remove the burden of process from your experience.  Their experience should lead you through a proven and simple process that extracts the information needed to deliver on expectations.

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