In today’s digitally driven era, small and medium-sized businesses are constantly competing with one another for their small corner of our large-scale, highly competitive, and fast-paced digital world. Establishing an online presence is hard enough, but maintaining that presence and keeping up with the competition is even harder.
From maintaining a website, sending the right marketing emails to prospective buyers at the right time, and delighting your social media audience so that you stay in the forefront of their minds can be exhausting - not to mention expensive. This is where using a solid marketing automation strategy and system can make a difference.
What is Marketing Automation, and Why Do You Need It?
If you are struggling with trying to keep up with marketing tasks and activities or if you are tired of throwing money away on marketing efforts that don’t yield results, then you will likely benefit from marketing automation.
Marketing automation is a system or a type of software that can help companies automate ongoing tasks, such as emails, social media posts, and other website actions.
Because many small and medium-sized businesses are seeing the powerful results of marketing automation, this field is growing at an alarming rate. In fact, 49 percent of companies today are currently using a marketing automation system or software. More than half of B2B businesses are adopting marketing automation technology.
By using marketing automation, you can manage, organize, and prioritize marketing tasks more efficiently. Marketing automation is also proven to positively affect the sales process, helping you to reach your goals that much faster.
Let Us Be Your Marketing Automation Partner
We are a marketing automation agency that works with small and medium-sized businesses to create goal-based campaigns using digital marketing automation to streamline your advertising and marketing efforts and to boost lead generation.
We focus on the behavior, needs, and interests of your prospective buyers to improve their experience with your brand, and to also boost conversion rates. Our ultimate goal is to help stop businesses from wasting their marketing dollars and focus on strengthening the channels that drive the most leads and sales opportunities.
You know your customers, and we know how to reach them. By working with you to get to know your customers, Thrive can put our marketing automation expertise to work. We can help your business with the following:
- Define a marketing strategy that is aligned with your business’ goals
- Generate and improve qualified lead flow
- Streamline marketing and sales activities and strategies
- Define a solid content marketing strategy that is aligned with your customer’s persona
- Track leads through each marketing channel
- Study buyer behavior
- Communicate your brand and messaging via the appropriate channels
- Create effective landing pages that are designed to turn traffic into qualified leads
- Design and develop a lead nurturing strategy that appeals to your ideal customers
- Track results and improve return on marketing investment results
By taking advantage of our marketing automation services, you will not only save time by streamlining the “behind-the-scenes” work, you also save money on the marketing activities that aren’t generating qualified leads.
Make marketing automation really work for your business by teaming up with Thrive. Contact us today to learn more.